Building Constituencies

Communication

Communication can increase support for cash transfers

  • Communication_icon1Communication about CTs to both the beneficiary and non-beneficiary populations can influence how well programs are accepted.
  • CommunicationCommunication is vital to explain the purpose, components, and outcomes of programs, to improve understanding and buy-in, and to complement programmatic goals through social marketing campaigns.
  • CommunicationCommunication may be crucial even before a program begins.
  • CommunicationOften, one or several program champions can be instrumental in communicating program messaging and generating widespread support for a CT.