Communication can increase support for cash transfers
Communication about CTs to both the beneficiary and non-beneficiary populations can influence how well programs are accepted.
Communication is vital to explain the purpose, components, and outcomes of programs, to improve understanding and buy-in, and to complement programmatic goals through social marketing campaigns.
Communication may be crucial even before a program begins.
Often, one or several program champions can be instrumental in communicating program messaging and generating widespread support for a CT.